Conference Tutorials
Tutorials can be proposed in the following three categories:
- T1- Introductory Tutorials
- T2- State of the Art Tutorials
- T3- Software and Modelware Tutorials
Tutorial proposals should be emailed to Philippe.Geril@eurosis.org, by indicating the type of tutorial you would like to suggest. (T1, T2 or T3) before November 30, 2007.
Examples of topic areas for tutorial proposals should mirror the topics in the list of conference themes and workshops.
Proposals must be submitted electronically via e-mail, as plain text or in PDF. The tutorial submission should be contained within five pages. Various parts of the proposal for accepted tutorials may be edited for incorporation in the Advance Program.
When preparing a tutorial submission, please consider the suggested template (to be linked later). Proposals should be sent to Philippe Geril before the November 30, 2007 deadline. A confirmation email will be sent to verify that the proposal was received.
Financial Terms
An accepted conference tutor receives a free conference registration plus a free publication of his tutorial paper. Tutorial presenters will receive also an honorarium depending on the number of attendees registering specifically for the tutorial outside the conference registrants. The precise amount of the honorarium will be determined immediately after the early registration deadline.
Tutorials that have less than 8 early registrants will face the risk of cancellation.
Tutorial Selection Committee
The proposals received will be reviewed by the Selection Committee to ensure a high quality and appropriate mix for the conference. The goal of the Selection Committee is to provide a diverse set of tutorials that attract a large interest among the broad segments within the diverse simulation community.
Tutorial
Industrial Economics and Management - PART I
 |
Hans Werner Gottinger |
Abstract
Objectives: This part covers basic and advanced economic and managerial issues of modern industrial economics .Network effects are endemic to high technology and service industries in a universal sense, and they experience managerial problems that are different to those in conventional markets. They are circumscribed by relentless,high speed dynamic competition with ever shortening product cycles. Even beyond those high tech industries one could envision conventional industries to play out networking for utilizing ‘increasing returns.
Essential Features of High Tech Network Industries:
1. Interconnection and Bundling
2. Compatibility and the Creation of Standards
3. Costs of Information Production
4. Demand Side Economies of Scale
5. Differential Pricing
6. Increasing Returns
7. Lock-ins and Switching Costs
8. Network Externalities (positive/negative)
9. Open Standards
10. Performance vs. Compatability
11. Getting ad Staying Ahead
12. Winner-take-all-Markets
Topics:
Session 1 (2-3 hrs)
- (i) Networks and Network Economics –Industry Analysis
Networks and network industries,High Risk Investments and
Sunk Costs, Economies of Scale, Network Externalities,Complementarity, Compatibility, and Standardization, The Rationale of Strategic Alliances, Setting Standard - (ii) Network Size and Value,Perspectives on Network Externalities, Technology Adoption in Network Industries
- (iii) Technology Adoption in Networks Mechanism Design of Technology Adoption, Compatibility through Bridging Technology, Cases in Technology Adoption across Industries, Issues of Regulation, Strategic Pricing
Session 2 (2-3 hrs)
- (i) Value/Cost Strategies, Quality Choice without Competition, Games and Best Responses, Effects of Competition on Quality Choice, Low Cost Strategy, Cream Skimming, Competition in Differentiated Products
- (ii) Networks and Competition Technological Change, Changing Market Demands, Globalization, Regulation, Market Access, Complex Network Competition Cases: Competitive vs. Anti-Competitive Effects, Leverage Market Power, Raising Rivals’ Costs
- (iii) Strategies of Innovative Firms, Timing of Innovation and Life Cycles
Session 3 (2-3hrs)
- (i) Strategic Alliances, Mergers and Acquisitions, Integration, Screening of Market Power, Exclusionary Strategies in Vertical Alliances, Tying in Strategic Alliances ,Cross Licensing, Vertical
Integration - (ii)Standards, Compatibility, Market Share, Competition and Quality Networks and Industrial Organization,, Competition and Market Share, Assessment of Profits, Choice of Product Quality, Quality Comparisons and Cost of Product Quality, Free Entry and Consumer Expectations
Session 4 (2-3 hrs)
- (i) Pricing, Illustrative Examples, Direct Price Discrimination, Indirect Price Discrimination, Peak Load Pricing
- (ii) Yield Management, Airline Pricing, Competition and Price Discrimination, Pricing of Complements, Price Dispersion and Theory of Sales
Session 5 (2-3hrs)
-
Macroeconomics of Network Industries, Economic Transformation, Productivity Paradox, Intangible Assets, Information Markets, The Global Network Economy
Course Readings
(supplied as electronic documents to course participants, self-contained):
Gottinger, H.W., Economies of Network Industries, London: Routledge, 2003
High Speed Technology Competition, www.iir.hit-u.ac.jp (2006)
McAfee, R.Preston, Competitive Solutions, Princeton Univ. Press, 2002
Varian, Hal R., Farrell, J. and C. Shapiro, The Economics of Information Technology, Cambridge: CUP 2004
Shy, Oz, The Economics of Network Industries, Cambridge: CUP 2001
Major Supplementary Texts
Motta, Massimo, Competition Policy, Theory and Practice, Cambridge: CUP 2004
Shapiro, C. and Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy, Boston: Harvard Business School Press, 1999
McKenzie,R.B. and D.R. Lee, Microeconomics for MBAs, Cambridge, CUP, 2006
Gottinger,H.W., Strategic Alliances in the Global Biotech-Pharma Industries, www.iir.hit-u.ac.jp (2006)
Industrial Economics and Management - PART II
Abstract
Objectives: This part covers the major sources of innovation, their managerial models and their empirical exploration (verifications).It will concentrate on the principles and methodologies of designing and promoting innovation as well as policies within an international industrial economics context for high technology (service) industries. In particular, we provide a state-of-the-art-overview of innovation studies within micro- and macroeconomic frameworks, also drawing benefits from overlaps with Schumpeterian Economics. Another emphasis is put on analyzing the interactions of innovation, strategy, market structure, competition intensity and speed of technology change in major high technology, network and increasing returns industries for market positioning of firms, regions and countries.
Learning Outcomes: As a result of this course participants will be able
- 1. to get an overview of the seminal literature on the spectrum of dynamic approaches in micro- and macroeconomic settings of innovation
- 2. to obtain insight into analytical models that are best suited to analyze from a dynamic perspective the interplay between innovation, innovativeness, competitiveness and competition
- 3. to identify the most important economic strategies applied to innovative companies to enter new markets or introduce new products
- 4. to acquire a set of operational tools that can be used to analyze innovative actions and the influence of competitors in various market setups and based on company strategies
- 5. to learn about cases of innovation of multi-national companies under different techno-logical regimes, market and regulatory settings
- 6. to compare industrial policies in international contexts as to engage in catchup racing, forging ahead and leapfrogging.
Topics
Session 6
- Economics of Innovation Neo-classical View, Models of Dynamic Competition, Industrial Organization, Game-theoretical Model, Market Structure and Innovation, Competition Intensity and Innovation, R&D Cooperation
Session 7
- Evolutionary Economics of Innovation, Innovation and Competition, Industry Structure and Innovation, Schumpeterian, Mechanism, Lock-in and Path Dependence
Session 8
- Dynamic Markets, Innovation Dynamics and Competition, Market Dynamics as Competition in Innovation Markets, Current and Future Markets
Session 9
- Systems of Innovation and the Role of Institutions, International Comparison of Innovation Systems, Patent Systems
Session 10
- Competition in Increasing Returns of Network Industries, Introduction to Increasing Returns, Supply-Side Scale Economies, Schumpeterian Mechanism, Technology Competition under Uncertainty and Inertia, Standards and Increasing Returns, Increasing Returns in Industrial Competition
Session 11
- Aggregate Technological Racing: Economic Growth, Catching-Up, Falling Behind, Getting Ahead Economic Development, Backwardness and Catchup, Neoclassical versus Endogeneous Growth Models, Aggregate Leapfrogging, Industrialization Racing between Nations, Modelling Technology Adoption in an Endogenized Growth Model
Course Readings
(supplied as electronic documents to course participants):
Europe Economics, Final Report and Annex for EU, DG Enterprise (Glynn, Gottinger, Stoneman, eds.), London 2003
Gottinger, H.W., Economies of Network Industries, London: Routledge, 2003
Gottinger, H.W., Innovation, Technology and Hypercompetition, London: Routledge,2006, (Chapts. 1, 3, 6, 7, 10, 12)
Major Supplementary Texts
Aghion, E. and E. Howitt (1998), Endogeneous Growth Theory. Cambridge, MA.: MIT Press
Arthur. W. Brian. (1994) ,Increasing Returns and Path Dependence in the Economy.
Ann Arbor: The Univ. of Michigan Press
Clark,K.B. and Fujimoto,T. (1991), Product Development Performance, Boston: Harvard Business School Press
McAfee, R.Preston (2002), Competitive Solutions: The Strategist’s Toolkit, Princeton Univ. Press
Krugman, Paul (1996), The Self-Organizing Economy, Cambridge, MA: Blackwell
Landau, R. and Rosenberg,N., eds. (1986), The Positive Sum Strategy, Wash.,D.C.: National Academy Press
Rosenberg, Nathan (1982), Inside the Black Box: Technology and Economics, Cambridge :Cambridge Univ. Press
Stigler, George (1968), The Organization of Industry, Chicago: Univ. of Chicago Press
Tirole, J. (1988) The Theory of Industrial Organization,Cambridge,MA: MIT Press
Selected Issues of Rand Journal of Economics, 2000 - , Innovation and High Technology, 2000-
You can download the complete text of the tutorial here PART I.
and here PART II.
You can download the curriculum vitae of Hans Werner Gottinger here.
